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The web site go-links.net has the following on the web site, "Is a free URL forwarding service URL redirection allowing anyone to take any existing URL and shorten it." I noticed that the website also said " Just typepaste a URL in the box below to shorten it and the short URL will forward to the long one." They also said " You can custom your link - set password, number of uses, expire date, make it public or private and choose desired name. You can use our API. Using this service for spam or any other illegal activity is STRICTLY PROHIBITED." The meta header had url as the first optimized keyword. This keyword is followed by short, redirect, and link which isn't as important as url. The other words go-links.net used was url shortener. redirector is included but might not be seen by search crawlers.